Top Three Public Speaking Tools for the Business Owners

 

Public speaking is considered an excellent way of promoting a business and becoming a renowned expert in the industry. But, it hardly comes naturally, and takes substantial practice.

To succeed as a public speaker, here are a couple of tools to help you embrace your nerves, deliver amazing content, and inspire your audience. Please check them out now.

 

Create the Opportunity

Overcoming fear of public speaking at an event is only possible if you agree to start small. Look out for opportunities to join a panel or be a guest speaker on a podcast. This will take the burden off your head and help you practice.

Have goals for the talk. Take into account the audience you want to reach and how exactly to find them. Then determine a relevant topic that will serve your audience as well as your business in a seamless manner.

Concentrate on the Needs of the Audience

Put yourself in the shoes of your audience to customize your speech as per their needs. Who is in the audience? What they wish to learn? Every audience is exclusive. Carry out a comprehensive research and try relating them. What challenges do they face? What demographic do they belong to? Where do they fit in your business?

Herein comes the most significant characteristic of a public speaker - concentrate on the content your audience actually needs, and not what you guess they need. Be ruthless with the slides and eliminate 85% of what you were thinking of saying. Why? Because the audience is not as profoundly immersed in the content as you are. The audience is there because the subject is new and they want to learn. So make the content easy to digest.

Keep it Simple and Short

Keep the speech or the presentation simple and short. Stick to six to ten slides at most and incorporate anecdotes and examples for elaborating the pointers. The audience must be able to remember and take notes on the information you deliver.

If you are given one hour to present, use the first 5 minutes for introductions and icebreakers. Then use the next 25 minutes for the talk, and the remaining 30 minutes for responding to the questions. You may also use the 30 or 40 minute mark to bring guest speakers - they can be a happy customer with an amazing case study or an expert who can emphasize what you just talked about.

If you plan on overcoming fear of public speaking, you must have fun and be yourself. Never adhere to and hide behind the PowerPoint or script. Whether one is a lively person in the room or a data guru in command of all facts, they should not be scared of incorporating themselves into the presentation.

 

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